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If you are an emerging business with the subsequent great product, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an straightforward activity. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the appropriate investors. This development-stage organization is tapping the smoking cessation market place with a distinctive tobacco-totally free, nicotine-free smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may possibly be too soon to strategy significant venture capital firms, but time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by way of to the true investment chance," mentioned Torigian. So how do businesses like Safer Smokes attract their angel?

  • Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer companies that are most likely to show positive money flow inside their initial 18 months, so having these types of statistics about your market place can be an incentive.

  • Match the organization plan objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and nicely-cultivated. Safer Smokes has a patented answer that organization officials say will "influence the landscape of the health care sector." company formation
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