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If you are an emerging business with the next fantastic product, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward job. Safer Smokes Inc. is a single organization that understands the challenge of attracting the correct investors. This improvement-stage organization is tapping the smoking cessation industry with a unique tobacco-free, nicotine-cost-free smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may possibly be also soon to strategy significant venture capital firms, but time to move beyond networking with family and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see via to the true investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel?

  • Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer organizations that are most likely to show positive money flow inside their first 18 months, so getting these sorts of statistics about your marketplace can be an incentive.

  • Match the organization strategy objectives to the angel's threat tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented answer that firm officials say will "influence the landscape of the well being care industry." company formation
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