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If you are an emerging company with the subsequent wonderful product, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an effortless activity. Safer Smokes Inc. is one firm that understands the challenge of attracting the appropriate investors. This improvement-stage organization is tapping the smoking cessation industry with a exclusive tobacco-cost-free, nicotine-cost-free smoke named Bravo, which has the look of a standard cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may possibly be too soon to method large venture capital firms, yet time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the real investment opportunity," said Torigian. So how do companies like Safer Smokes attract their angel?
- Have a clear-cut target industry for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors favor firms that are likely to show positive cash flow inside their 1st 18 months, so getting these sorts of statistics about your industry can be an incentive.
- Match the business plan objectives to the angel's risk tolerance. Investors want to know the item or service will be special and nicely-cultivated. Safer Smokes has a patented remedy that firm officials say will "impact the landscape of the well being care sector." idea angels
