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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts After all. Mobile devices have drastically shifted the internet landscape to the point that in 2012 more than 50 percent of all Internet access was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social media apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps including Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for cell phones. So, for example, when users type [1] into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from the mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity target these Mobile Customers by giving mobile coupons using mobile devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile devices, they're also are becoming more open to receiving ads and mobile coupons relevant to where they are at this time. In fact, more than Fifty percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative towards the device's smaller display size; designing messages that are short, instantly understood, and effective; and developing a call for action with minimal steps. Studies have shown that mobile ads perform about five times better than Internet ads. The most common mobile ads are simple text links and display adds which are sold based on cost per clicks, cost per acquisition and value per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions in order to drive traffic to retail environments. Make offers which can be specific with the buying habits of your mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to enhance brand awareness and affinity. Your business can, too. However you must have a thorough understanding of your audience. The best way to use apps is always to create something that is both useful and valuable. More to the point, it should be functional. Some apps make it easy to make purchases with some clicks. For example, the ShopRite app allows customers to see and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app then let users decide whether they are willing purchase a premium version with increased features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers got access to more challenging levels along with other free add-ons.

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